Nevada Secretary of State
Nevada Secretary of StateOnline Voter Registration Campaign
Before the 2012 elections, there were 680,000 Nevada residents that were not registered to vote, even though they were eligible to do so. So when Nevada got funding to create a new online voter registration tool that would allow Nevadans to register to vote in a quick, convenient and secure way, the Secretary of State’s office wanted to get the word out and get it out fast to increase the number of registered voters. Our goal was to educate voters about the new online registration tool, with the main messages being that the new system was quick, convenient and secure. The campaign we created used an array of tactics – broadcast TV, outdoor, gas station pump toppers, and digital advertising, along with community outreach and to grassroots tactics that scored us earned media placements. The results? As voting started in 2012, we set a state record for new voter registrations.
Before the 2012 elections, there were 680,000 Nevada residents that were not registered to vote, even though they were eligible to do so. So when Nevada got funding to create a new online voter registration tool that would allow Nevadans to register to vote in a quick, convenient and secure way, the Secretary of State’s office wanted to get the word out and get it out fast to increase the number of registered voters. Our goal was to educate voters about the new online registration tool, with the main messages being that the new system was quick, convenient and secure. The campaign we created used an array of tactics – broadcast TV, outdoor, gas station pump toppers, and digital advertising, along with community outreach and to grassroots tactics that scored us earned media placements. The results? As voting started in 2012, we set a state record for new voter registrations.
Renown - MyChart
Renown Health"MyChart"
MyChart is a mobile app created by Renown Health that allows patients schedule appointments and tests, contact their healthcare team, and see test results. Renown was the first healthcare network in northern Nevada to launch this type of mobile app. It was going to be a gamechanger for patients, who would benefit from the convenience of being able to manage their care on their mobile device. To help Renown launch MyChart, we created a television campaign that highlighted the convenience of the app, showing how different patients might use it. We also tied this in to the “Best Medicine” campaign that Renown was running at the time, using the line “Convenience is the best medicine” to tie the messages together.
MyChart is a mobile app created by Renown Health that allows patients schedule appointments and tests, contact their healthcare team, and see test results. Renown was the first healthcare network in northern Nevada to launch this type of mobile app. It was going to be a gamechanger for patients, who would benefit from the convenience of being able to manage their care on their mobile device. To help Renown launch MyChart, we created a television campaign that highlighted the convenience of the app, showing how different patients might use it. We also tied this in to the “Best Medicine” campaign that Renown was running at the time, using the line “Convenience is the best medicine” to tie the messages together.
UMC
University Medical Center"Life Lines"
Throughout our lives, from birth and the earliest days of childhood all the way through old age, there will be times when each and every one of us will need the care that only a hospital can provide. This was the message we sent with the “Life Lines” campaign for University Medical Center in Las Vegas. Using print and broadcast television, we used the “life lines” on the palms of peoples’ hands to show that in those times in your life when you need care, UMC has been there to provide it. This approach went beyond just stating the “whats” of UMC and instead created an emotional connection with audiences, who could see the stories of themselves, their parents and their own children reflected in the messages. Ultimately, the campaign gave a unique voice to UMC’s goal to “bring quality comprehensive care to every citizen.”
Throughout our lives, from birth and the earliest days of childhood all the way through old age, there will be times when each and every one of us will need the care that only a hospital can provide. This was the message we sent with the “Life Lines” campaign for University Medical Center in Las Vegas. Using print and broadcast television, we used the “life lines” on the palms of peoples’ hands to show that in those times in your life when you need care, UMC has been there to provide it. This approach went beyond just stating the “whats” of UMC and instead created an emotional connection with audiences, who could see the stories of themselves, their parents and their own children reflected in the messages. Ultimately, the campaign gave a unique voice to UMC’s goal to “bring quality comprehensive care to every citizen.”
Renown - Best Medicine
Renown Health "Best Medicine"
How can sun salutations and wiener dogs keep you healthy? Renown Health set out to show our region exactly that.
Over the past few years, the healthcare industry experienced a major shift. It moved from “volume to value,” where the healthcare marketplace was being redesigned from a provider-centered model to one that is more coordinated and focused on putting the patient first. Rather than seeing more heads in beds, Renown Health wanted to move toward keeping people healthy and out of the hospital. Renown Health was at the forefront of this shift by continually offering its patients, and others in the community, tips on how to live a healthier, more balanced lifestyle in order to prevent illness and disease.
To do this Renown asked us to create a community wide campaign with two objectives: first, to showcase the non-traditional ways people can do little things to improve their health and wellness and second, to reinforce their position as the region’s leading healthcare network. From those two goals we created “Best Medicine.” This campaign used broadcast television, radio, outdoor and print to push people to a content-driven microsite, BestMedicineNews.org. This site was filled with articles about healthy living, with recipes, exercise tips, inspiring patient stories and other resources to promote a healthier, preventive lifestyle. There, people were also encouraged to sign up for the Best Medicine e-newsletter. After the campaign launched Renown saw a steady increase in e-newsletter subscribers with over 600,000 people each year having visited the website for more information.
How can sun salutations and wiener dogs keep you healthy? Renown Health set out to show our region exactly that.
Over the past few years, the healthcare industry experienced a major shift. It moved from “volume to value,” where the healthcare marketplace was being redesigned from a provider-centered model to one that is more coordinated and focused on putting the patient first. Rather than seeing more heads in beds, Renown Health wanted to move toward keeping people healthy and out of the hospital. Renown Health was at the forefront of this shift by continually offering its patients, and others in the community, tips on how to live a healthier, more balanced lifestyle in order to prevent illness and disease.
To do this Renown asked us to create a community wide campaign with two objectives: first, to showcase the non-traditional ways people can do little things to improve their health and wellness and second, to reinforce their position as the region’s leading healthcare network. From those two goals we created “Best Medicine.” This campaign used broadcast television, radio, outdoor and print to push people to a content-driven microsite, BestMedicineNews.org. This site was filled with articles about healthy living, with recipes, exercise tips, inspiring patient stories and other resources to promote a healthier, preventive lifestyle. There, people were also encouraged to sign up for the Best Medicine e-newsletter. After the campaign launched Renown saw a steady increase in e-newsletter subscribers with over 600,000 people each year having visited the website for more information.
