Someone who knows what’s been missing from your advertising.
Frank would tell you, frankly, that creativity and brand storytelling might have fallen through the cracks. Frank understands why so many brands have decided to focus on immediate ROI and activations. If you’re a CMO, those sales spikes make you look like a rock star. But it might have been forgotten how important emotionally driven brand advertising is for driving growth.
Let’s be frank, creative brand advertising makes your activation and retail ads work harder. In fact, according to our digital overlords at Google, creativity can make your advertising 10x more effective. And they don’t just mean online. By increasing share of voice and brand advocacy, it means more people will care about (even love) your brand, buy more of it more often, and increase its value so all your shareholders can retire to Costa Rica or buy matching Maseratis or whatever it is rich people do.
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So Frank’s an Agency?
Hey! You called us an “A” word. We actually prefer the “C” word. That’s right: consultancy. We’re a boutique strategy and creative consultancy that’s much different than any agency you’ve ever worked with. In fact, we live in that no-man’s-land between ad agencies, in-house creative teams, and freelancers. Our process is streamlined with little of the usual agency overhead (meaning, you’re not paying for the conceptual art installation in the agency lobby–seriously, we don’t even have a lobby), and you don’t pay for services or staff you don’t use. So don’t use the “A” word.
What Frank Does
We’ve told you how different we are and how we can help find that sweet spot between between activation-focused advertising and effective brand building. But frankly, there are some capabilities you just have to have in this business. So if you like checking boxes, here’s your chance. Frank can absolutely crush:
Strategy
• Research + Insights
• Brand Platform (Pillars, Mission, Vision, Purpose)
• Brand Positioning
• Creative + Messaging Strategy
Creativity
• Brand Identity – logo development, brand guidelines, brand voice + tone
• Integrated Brand Campaign Creative Development – from initial concept to completion across channels and platforms
• Turning Brand Campaigns into Activation Campaigns – amplify messages across mediums and platforms to reach wider audiences for near-term and long-term results
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Who We Work With
Businesses + Brands
You probably have an in-house team. Who doesn’t these days? We’re sure they’re good at what they do. You hired them for a reason. But we know that in-house agencies have their limits. They’re more focused on the day-to-day tasks than coming up with the creative, brand-building ideas that’ll take you to the next level. We can help augment your teams by offering unique capabilities you might not have in house. Plus, if you’re like a lot of brands we’ve worked with, you might need help finding the sweet spot between activation-oriented retail advertising and creative storytelling that drives brand growth. We can help you find it, and make all your advertising more effective.
Agencies + Design Firms
We’re happy to be an extension of your agency’s strategy and creative teams. Whether for existing clients, projects, or pitches, we can bring big, strategic ideas to the table and then help you bring them to life. And we can keep it all on the DL and make your team look like the heroes.
Production Companies + Content Producers
We understand that many clients are bypassing agencies completely and are working directly with production companies and other content producers. But production companies often don’t have experienced creative teams on hand to come up with concepts, write scripts and provide art direction. That’s where Hey Frank comes in.
Independent Media Planners + Buyers
You’ve got the media plan and buy in place but your client doesn’t have creative to run? Yep, we’ve seen that before. We can step in anytime to come up with creative solutions for your clients, when and where they need the content, from big cross-channel campaigns to one-off ads or spots.
Friends of Frank
We don’t do it all. But we know people who do.
We admit it. We can’t do everything. Nor do we want to. But the good news is, we have strong relationships with experts in just about every advertising and marketing discipline you might need. We’re happy to serve as the hub to help you get everything you need to get done, done.
With Hey Frank’s Friends, we can handle:
Media Planning + Buying
Content/Social Media Strategy + Production
Video + Audio Production
Website + Digital Design
Public Relations