Holiday Zen
Enjoy a few moments of holiday zen — along with the greatest holiday playlist you’ve (n)ever heard.
Think of it as Hey Frank’s version of the ol’ TV Yule Log! Whether it brings your family and friends together or drives your houseguests home early, you can thank us later.
Zero Fatalities "Save Yourself"
Zero Fatalities"Save Yourself"
The “Save Yourself” campaign is based on a simple idea: when we’re on the roads, most of us are just looking out for number one. We’re speeding because we’re late. We jaywalk because we’re a little lazy and the crosswalk is way too far away. We drive impaired because it’s a pain to go get your car the next day when you’re hungover. And we also don’t want to get ourselves killed or go to jail – because that would totally suck for me. It sounds terrible, but maybe a way to get people to drive safer is to tell them to be more selfish, to “Save Yourself.”
The “Save Yourself” campaign was designed to target the most selfish cohort on the planet and one that seems to have the most trouble with safe driving – the young male freedom lover who believes that rules don’t always apply to them. That it was produced at the height of the war over masks during COVID just added to the relevancy of the message.
State Treasurer's Office "NVigate"
Nevada State Treasurer's Office"NVigate"
The Smith Center Re-Opening
The Smith Center for the Performing Arts"Re-Opening"
Capriotti's
Capriotti's
"Vo•CAP•ulary"
Capriotti’s fans are fanatical and fiery defenders and lovers of the Capriotti’s brand. Among its ardent followers, the Capriotti’s brand stood for quality and an incredible sandwich experience. However to reach the general public with this message, we decided to literally define the brand with Capriotti’s very own vocabulary (VoCAPulary). We decided to build on the lexicon they already started with their fun sandwich monikers and create a new language to describe the delicious experience people were having with their sandwiches. We created television spots to seed the new VoCAPulary terms and demonstrate in a humorous way just how incredible these sandwiches were. The television spots covered a range of Capriotti’s fan behaviors and were hosted by a “VoCAPulary Professor”, a sandwich expert who explained the new lexicon and commented on the action.
Capriotti’s fans are fanatical and fiery defenders and lovers of the Capriotti’s brand. Among its ardent followers, the Capriotti’s brand stood for quality and an incredible sandwich experience. However to reach the general public with this message, we decided to literally define the brand with Capriotti’s very own vocabulary (VoCAPulary). We decided to build on the lexicon they already started with their fun sandwich monikers and create a new language to describe the delicious experience people were having with their sandwiches. We created television spots to seed the new VoCAPulary terms and demonstrate in a humorous way just how incredible these sandwiches were. The television spots covered a range of Capriotti’s fan behaviors and were hosted by a “VoCAPulary Professor”, a sandwich expert who explained the new lexicon and commented on the action.
A Facebook campaign encouraged people to vote on their favorite voCAPulary TV spots and submit their own voCAPulary word and definition for a chance to win free sandwiches for a year. Fans ate up the Facebook campaign. And one very special fan, who came up with the roboCAP (the future of slaw enforcement), won free sandwiches for a year.
We asked Capriotti's fans to come down to The Little White Wedding Chapel on the Las Vegas Strip and Marry A Bobbie. If they did, they got a free Bobbie, a marriage certificate and fans who were dressed up in a costume got a chance to win free sandwiches for a year. We streamed all the marriages, which were performed by an actual minister, live on the web, and hundreds of fans showed up in costume to tie the knot with a sandwich. By the time these marriages were consumated, we had garnered millions and millions of impressions for Capriotti’s through various local and national new outlets.
Seminole Hard Rock "You Know"
Seminole Hard Rock "You Know"
We helped put the “rock” back in the Seminole Hard Rock properties. The Hard Rock is a world-famous and iconic brand, but the Seminole Hard Rock properties in Tampa and Hollywood, Florida, needed a hand creating messages that would resonate with a baby boomer audience while staying true to the Hard Rock vibe. The “You Know” campaign was designed to reach the Seminole Hard Rock's target audience of 50 to 60 year olds with a nostalgic appeal to their old-school, classic rock sensibilities. We wanted to let them know that this is the place where they could "rock" like they did back in the day.
We helped put the “rock” back in the Seminole Hard Rock properties. The Hard Rock is a world-famous and iconic brand, but the Seminole Hard Rock properties in Tampa and Hollywood, Florida, needed a hand creating messages that would resonate with a baby boomer audience while staying true to the Hard Rock vibe. The “You Know” campaign was designed to reach the Seminole Hard Rock's target audience of 50 to 60 year olds with a nostalgic appeal to their old-school, classic rock sensibilities. We wanted to let them know that this is the place where they could "rock" like they did back in the day.
Seminole Hard Rock "New Sensation"
Seminole Hard Rock "New Sensation"
Seminole Hard Rock properties in South Florida wanted to tell Floridian's about the new amenities at each property. We embraced the rock n' roll vibe of the Hard Rock brand by remaking the INXS's song "New Sensation" and featured the new amenities in a sexy and rocking way.
Seminole Hard Rock properties in South Florida wanted to tell Floridian's about the new amenities at each property. We embraced the rock n' roll vibe of the Hard Rock brand by remaking the INXS's song "New Sensation" and featured the new amenities in a sexy and rocking way.
Employers Insurance Campaign
Employers InsuranceAmerica's Small Business Insurance Specialists
Employers provides workers’ compensation insurance for America’s small, Main Street businesses. After undergoing a rebrand that gave them the tagline “America’s small business insurance specialists”, they asked us to create a print and direct mail campaign targeted to small business owners. The goal was to let small business owners know that Employers understood the time, passion and work they had invested in their business, and that Employers was there to protect them from potentially devastating claims and their workers from on-the-job injuries. The ads featured both business owners, shot outdoors in different, unique American landscapes, and business owners or employees in a small business setting. These settings were specifically targeted to business categories that Employers specialized in. the print ads rolled out in industry publications and were followed up with industry-specific direct mail pieces that were sent to prosepcts by agents.
Employers provides workers’ compensation insurance for America’s small, Main Street businesses. After undergoing a rebrand that gave them the tagline “America’s small business insurance specialists”, they asked us to create a print and direct mail campaign targeted to small business owners. The goal was to let small business owners know that Employers understood the time, passion and work they had invested in their business, and that Employers was there to protect them from potentially devastating claims and their workers from on-the-job injuries. The ads featured both business owners, shot outdoors in different, unique American landscapes, and business owners or employees in a small business setting. These settings were specifically targeted to business categories that Employers specialized in. the print ads rolled out in industry publications and were followed up with industry-specific direct mail pieces that were sent to prosepcts by agents.
Nevada Department of Public Safety - Trucker
Nevada Department of Public SafetyTrucker Seat Belt Safety
Long-haul truckers are pretty independent-minded folks. Typically, they just want to be left alone to do their jobs. So, when it came to getting truckers to follow hard-to-enforce rules, like wearing safety belts, it was hard to get them to go along. Which is why NDPS came to us to create a campaign to get truckers to at least consider wearing their seat belts. We knew this was a campaign that had to reach the truckers where they are. We created a fun multi-channel campaign in trucker-speak and used a mix of traditional methods, such as radio, combined with truck stop pump toppers and window clings, and free giveaways like coffee mugs.
Nevada Department of Public Safety
Nevada Department of Public Safety"Recruitment"
The Nevada Department of Public Safety reached out to us to create a series of recruitment videos that could be used at recruitment events as well as live online. These videos needed to showcase the variety of opportunities available in each of the department’s branches of service while showing possible recruits what they could expect from a career in these different branches of law enforcement. To appeal to the younger demographic that would make up the bulk of new recruits, we used quick cuts, askew camera angles and hard-hitting music beds to create documentary style, day-in-the-life videos that were fast-paced, dynamic, and gave the audience a sense of how exciting it was to be part of such an amazing team.
The Nevada Department of Public Safety reached out to us to create a series of recruitment videos that could be used at recruitment events as well as live online. These videos needed to showcase the variety of opportunities available in each of the department’s branches of service while showing possible recruits what they could expect from a career in these different branches of law enforcement. To appeal to the younger demographic that would make up the bulk of new recruits, we used quick cuts, askew camera angles and hard-hitting music beds to create documentary style, day-in-the-life videos that were fast-paced, dynamic, and gave the audience a sense of how exciting it was to be part of such an amazing team.