Nevada Secretary of StateOnline Voter Registration Campaign
Before the 2012 elections, there were 680,000 Nevada residents that were not registered to vote, even though they were eligible to do so. So when Nevada got funding to create a new online voter registration tool that would allow Nevadans to register to vote in a quick, convenient and secure way, the Secretary of State’s office wanted to get the word out and get it out fast to increase the number of registered voters. Our goal was to educate voters about the new online registration tool, with the main messages being that the new system was quick, convenient and secure. The campaign we created used an array of tactics – broadcast TV, outdoor, gas station pump toppers, and digital advertising, along with community outreach and to grassroots tactics that scored us earned media placements. The results? As voting started in 2012, we set a state record for new voter registrations.
Before the 2012 elections, there were 680,000 Nevada residents that were not registered to vote, even though they were eligible to do so. So when Nevada got funding to create a new online voter registration tool that would allow Nevadans to register to vote in a quick, convenient and secure way, the Secretary of State’s office wanted to get the word out and get it out fast to increase the number of registered voters. Our goal was to educate voters about the new online registration tool, with the main messages being that the new system was quick, convenient and secure. The campaign we created used an array of tactics – broadcast TV, outdoor, gas station pump toppers, and digital advertising, along with community outreach and to grassroots tactics that scored us earned media placements. The results? As voting started in 2012, we set a state record for new voter registrations.
