Like many other performing arts centers across the country and around the world, The Smith Center in Las Vegas was seriously impacted by the pandemic. Without concerts or touring Broadway productions, their stage was dark for 18 months. When it came time to welcome back audiences in the Fall of 2021, TSC wanted a re-opening campaign that spoke to the experiences we all missed during their “Longest Intermission” – like the wonder and joy and memories that we get from the most amazing live performances – and how we would have those experiences when the curtains opened once again.
