Nevada HAND is a huge non-profit organization in that serves thousands of people in Las Vegas by developing stable, affordable housing options for families and seniors. For those who can’t obtain safe, quality, and affordable housing, Nevada HAND literally provides the key to a better life. But despite how much good they do in the community, they didn’t have a strong brand or the name recognition that other more prominent Vegas non-profits did. They came to us to help them create a brand platform along with a campaign, that would increase their profile in a competitive non-profit market. The campaign we created, “The Key to Everything,” shows how a key to a new apartment is much more to a resident than a roof over their head. It’s about having access to a remarkable array of services that can “open doors” that were previously closed. For seniors or those who have been homeless, this can literally be the “key” to surviving.
