Once sports betting became legal in Oregon, The Mill Hotel, Casino and RV Park in Coos Bay needed to get the word out that they would soon be one of the first casinos in the state to take wagers – and with football and basketball season fast approaching, they needed to do it fast. We worked with The Mill to quickly put together an integrated campaign to let sports fans know that it was soon going to be “Game On” at The Mill. With bold graphics and cheeky headlines, the “Game On” campaign used television, online video, out-of-home, and on-property posters and collateral to make The Mill’s sports betting program a winner.