Zero Fatalities"Give A Click"

Guess which demographic is least likely to wear their seat belt? If you said young men, you guessed right. To help remedy this problem, we worked with Kirvin-Doak Communications, the Nevada Department of Public Safety and Zero Fatalities to create a TV and online video campaign to encourage dudes to “click it” during the holiday season. But rather than the usual “click it or ticket” focus on the punishment of getting caught without your seat belt on, we focused on the real reasons we buckle up, because we “give a click” about not missing out on spending time with friends and family, you know, all those moments that make the holidays so special.
.