T-Mobile Arena"More Mobile Than Ever"

T-Mobile Arena wanted to get in-arena customers to download the mobile app about the arena and to experience the venue in a whole new way. Visually we wanted to quickly tell patrons they could get all the info needed about the event they were attending in the palm of their hand, while saying it in a clever way. The messaging is everywhere in the arena from the video monitors, marquee, video banners, program ads and on the website.