Stratosphere Casino, Hotel & Tower"Take Vegas Back"

Even with the tallest and most iconic building on the Vegas skyline, the Stratosphere didn’t stand for anything – except maybe having the cheapest rooms on the Strip. With the right strategic approach that set the stage for creative unlike anything Vegas had ever seen, they finally took a stand, got noticed and brought loads of value back to the brand. Oh, and they were able to start charging higher room rates, too.