The experience at SLS South Beach is beyond anything you can imagine. It’s a feast for feast for the senses, and around every corner there’s something interersting and unexpected to arouse your curiousity. But for a property that was anything but typical, their messaging was about as expected as you could get. It didn’t do anything to bring the brand experience to life. So we helped create a brand poistion and messaging strategy which led to a video and digital campaign that got to the heart of the SLS South Beach experience, where curiousity is well rewarded and that had ample eye candy.
