Nevada Threat Analysis Center"See Something, Say Something"
When we’re out and about, most of us live in our own little worlds, especially since so many of us have our eyes glued to a screen these days. But by not paying attention to our surroundings, we could miss seeing activities that could be a sign of a potential terrorist attack or other criminal threat. Since Nevada Threat Analysis Center relies on tips from private individuals to gather intelligence about potential terrorist or criminal events in order to defer or defend against them, they needed a highly visible campaign to encourage ordinary people to “say something” if they happened to see something suspicious, especially at large public events. We worked alongside Kirvin-Doak Communications to create a bold new campaign for See Something, Say Something. Using bold graphics featuring an eye in a talk bubble, this version of the national See Something, Say Something campaign was designed to stand out from the crowd.
