The 10th anniversary of The Smith Center for the Performing Arts was going to feature their biggest Broadway Las Vegas season ever. To celebrate, The Smith Center asked us to create a video campaign that would promote the upcoming Broadway shows and celebrate a decade of The Smith Center being “the heart of the arts in Las Vegas.” The 10th anniversary logo mark we created using the iconic Smith Center tower graphic became the core image for the series of motion-graphics videos. Each video featured footage of upcoming shows, with celebratory 10th anniversary messaging about it being a season that shouldn’t be missed.
