For the past three years we’ve worked on a number of projects for the Nevada State Treasurer’s Office, most of these have been related to the state’s college saving’s program and the Unclaimed Property Division. One of our initial projects was a rebranding of the college savings program. We led them through “Be Frank,” our brand and communications strategy process, which ultimately led to development of a new name (NVigate) and visual identity, as well as us honing their mission, vision, and values statements and developing a value proposition that was relatable to their target audiences. Since the rebranding, we’ve helped create everything from testimonial and explainer videos for various NVigate programs, ads, brochures, flyers, and other collateral.
