When we developed the Shangri-La brand platform, an insight we had was that people often use cannabis to enhance their experiences. Frankly, some of this was firsthand experience. Anyone who uses cannabis (or has used it in the past – yes, we def inhaled) has those things they love to do and places they enjoy going when they’re “soaring.” Tying into the Shangri-La brand imagery of the soaring bird (which the client wanted to lean into and help it become a recognized brand mark), we developed the “Soar Spots” campaign. Whether you’re at a concert or the pottery studio, watching a movie with friends or hitting a trail, cannabis can make those experiences even better. And Shangri-La has the goods and the expertise to recommend the right products to help you “soar,” no matter where you go or what you love to do.
