River Rock Casino"Welcome to Win Country"

Located right in the heart of California’s wine country, River Rock Casino’s goal was to have a fun, winning vibe that paired nicely with the wine country culture that Sonoma County is famous for. To do this, we created “WIn Country” which blended together winning and wining in a unique campaign that said, “If you want gaming and entertainment in Wine Country, all you have to do is visit Win Country.”