The Mill Casino, Hotel and RV Park is located in one of the most stunning places on earth – Coos Bay, Oregon. For years, The Mill had been the only game in town, literally. With no other casino competition, they had been able to get by without any brand advertising and very little advertising at all. But when faced with competition from two new casinos in the area, they realized they needed to build a brand and create a campaign that would resonate with their local players as well as visitors coming to Coos Bay from out of market. The “Your Friends on the Oregon Coast” campaign juxtaposed the fun and friendliness that The Mill Casino is famous for with the epic scenery and outdoor adventures that are everywhere on the Oregon Coast.
