Junior Achievement teaches real life lessons about work and personal finance to students across the country. Junior Achievement has been expanding their program in the Las Vegas schools, so they needed to increase donations along with the number of volunteers. We worked with them to create a brand platform and messaging strategy, along with videos, collateral and event materials. With all this in place, Junior Achievement was able to raise awareness of the program, bring in donations, and encourage people to give their time to a valuable cause.