Fulfillment Fund is a non-profit organization in Las Vegas committed to helping at-risk students from low-income high schools in Las Vegas get on track for post-secondary education and careers after they graduate. But despite having remarkable results and tons of happy high school graduates being placed in college programs across the country, Fulfillment Fund didn’t have a clear message that would stand out in the non-profit saturated Las Vegas market – and even worse, almost no one knew who they were or what they did. This was a problem because they needed to compete for funds and donors who gravitate to better known non-profits, leaving organizations like Fulfillment Fund behind. Our goal was to give them clear brand messaging and an updated look that could be used for an ad campaign and throughout their marketing materials. “Where Can You Find Fulfillment” was a play on words that allowed us to tell the story of Fulfillment Fund and where you could find them doing their work, while also speaking to potential donors, letting them know that they could “find fulfillment” by giving to this remarkable program.