As “America’s small business insurance specialists” Employers provides America’s “Main Street” businesses with workers’ compensation insurance. Like every insurance company on the planet, a key part of their direct marketing efforts was a calendar they sent to their clientele every year. One year, they asked to find a way to feature a different type of business category for each month of the year. The catch? It had to be in line with the “all-American” brand Employers had built. Our solution was to create a “stars and stripes” flag for each of the different business categories they insure. They loved these images so much they were repurposed for direct mail targeted to each of the different industries.
