The Delano has been a hip fixture on South Beach for decades. It has a rich history and an almost mythic stature in Miami. Despite this, the Delano was having trouble standing out in a market that was growing more crowded and competitive by the day. We helped The Delano find its unique place in South Beach’s ultra-competitive hotel market. Then we created a video and digital campaign that celebrated The Delano’s history while letting people know it was still as cool as it ever was.