Candlelighters Childhood Cancer Foundation is a critical resource for families in Southern Nevada dealing with childhood cancer. They asked us to create a new brand platform and narrative that could be used to tell their story to the Southern Nevada community and prospective donors. “We’re Family, Extended.” was the result. Often, Candlelighters staff and volunteers have direct experience with childhood cancer themselves. They understand what caregivers and children need, often more so than their own families might. They step in to provide support when no one else can, making them an extended family that’s much needed during difficult times. We created a brand platform, including a narrative which was then turned into a brand video. This narrative also provided the basis for all the messaging Candlelighters has done in the years since.
