Employers InsuranceAmerica's Small Business Insurance Specialists
Employers provides workers’ compensation insurance for America’s small, Main Street businesses. After undergoing a rebrand that gave them the tagline “America’s small business insurance specialists”, they asked us to create a print and direct mail campaign targeted to small business owners. The goal was to let small business owners know that Employers understood the time, passion and work they had invested in their business, and that Employers was there to protect them from potentially devastating claims and their workers from on-the-job injuries. The ads featured both business owners, shot outdoors in different, unique American landscapes, and business owners or employees in a small business setting. These settings were specifically targeted to business categories that Employers specialized in. the print ads rolled out in industry publications and were followed up with industry-specific direct mail pieces that were sent to prosepcts by agents.
Employers provides workers’ compensation insurance for America’s small, Main Street businesses. After undergoing a rebrand that gave them the tagline “America’s small business insurance specialists”, they asked us to create a print and direct mail campaign targeted to small business owners. The goal was to let small business owners know that Employers understood the time, passion and work they had invested in their business, and that Employers was there to protect them from potentially devastating claims and their workers from on-the-job injuries. The ads featured both business owners, shot outdoors in different, unique American landscapes, and business owners or employees in a small business setting. These settings were specifically targeted to business categories that Employers specialized in. the print ads rolled out in industry publications and were followed up with industry-specific direct mail pieces that were sent to prosepcts by agents.
