A Letter From Frank
To: CMOs or Marketing Directors Kicking the New Agency Tires, CMOs or Marketing Directors That Don’t Want to Work with Agencies, Companies That Want to Be Brands, Fellow Advertising Practitioners, Spying Competitors, Future Hey Frank Employees, and Anyone Who Landed Here by Mistake Googling “Hay Fever”
Hey,
Frank. It means to speak the truth. To tell it like it is. To be upfront with – excuse our ninth grade French – no bullsh*t. And it defines how we approach the business of advertising, which is, frankly, unlike any other agency you’ve ever worked with.
We believe in the power of being frank – for brands, for companies that want to be brands, in every piece of messaging we create, and in how we do business with those who choose to work with us.
Our job? To uncover the core truths of your brand and speak them in ways that ring true to your audience. This FRANK-ness is our simple recipe for effective advertising, advertising that cannot and will not be ignored. It’s a recipe that gets you results now, adds value to your brand over the long-haul, and…
…hold up…isn’t that what all you advertising types say? Strategy, creative, blahblahblah…
We get it. We’ve each been in the agency world long enough to know what agencies are good at and what they struggle to deliver IRL. And it’s no secret that agencies have been struggling to prove their value. Especially in a marketing landscape where CMOs get new responsibilities loaded on their plates every day, with less and less $$ to accomplish them with, and less time to do it all. It’s this new world that most agencies haven’t adapted to. Like the last dodo, they look around and wonder why all the others have disappeared.
Well, we’re not gonna be the last dodo.
We’ve adapted our own approach to best fit in where you need us to:
To be the bearers of big, creative ideas that build brands for today and the future, because we believe the best, biggest and most valuable brands are grown through creativity and storytelling that gets audiences to laugh, to cry, or just simply to care about what you’re doing…
…to help you find that sweet spot between advertising that’s efficient and advertising that’s effective, aka to help you rack up the short term sales you need to look good in presentations to your CEO, while giving you what you need to help your brand grow over the long term…
…and to fill that no-man’s land between big ad agencies; roving bands of remote freelancers; and in-house teams so busy trying to keep up with day-to-day tasks that they can’t give their attention to the brand building work that needs to be done today for you to be prepared for the future…
And we do it all without being the typical “agency”...
When you work with us, you talk to us, you know, the people actually doing the work. And that’s as Frank as it gets. So, if you’re intrigued. Just say, “Hey Frank.”
Now, let’s make advertising effective again.
