At the Boys & Girls Clubs of Southern Nevada, kids get almost endless opportunities to discover who they are and what they want to be in life. Their before and after school programs, as well as their affordable summer camps, give kids a chance to be mentored, and to learn and explore a range of topics from health to art, music to robotics, in safe, supportive environments. While people are familiar with the Boys & Girls Clubs name, many don’t know how much they do and how important their programs are in the community. With the “Great Futures Start Here” campaign, we aimed to change that. We created a series of broadcast and pre-roll videos, along with a donor brochure filled with infographics and stores that make a case that if we want our kids to have great futures, we need the Boys & Girls Clubs to help them get there.
