Ads are great, but we love to do other stuff, too. And we did a lot of this other stuff for Shangri-La. We reimagined their merchandise (which until we got designing was mostly just the logo on basic shorts and hats) making it more reflective of the brand. Turns out of you have cool merch, people will buy it. We also created educational materials like Cannabis 101, which helped cannabis pros and new users alike get a little more familiar with their favorite plant. We also took on event marketing, which played right into the brand promise of enhancing experiences with cannabis.
