Since Shangri-La is rapidly expanding into newly legal cannabis markets, they needed “opening soon” campaign assets (ads, social graphics, posters, in store signage, etc) that could be deployed in the lead up to store openings – often quickly because once regulators cleared a store it could open fast. We created a “campaign toolkit” with art and copy that could be quickly and easily updated on the fly. These tied into the brand look and used language that dovetailed with the soaring bird brand icon. It was a great way to get a store off the ground and flying high, while getting people in new markets quickly familiar with the Shangri-La brand.
