United Pain Urgent Care was kind of like a David to the Goliath of another unnamed giant of another local orthopedic urgent care. They had little budget, but needed something smart and sticky to get their message out. We based the campaign around a series of motion graphics TV and YouTube pre-roll spots (using stock images and needle drop music) that leaned on one of the oldest mnemonic devices in the book – that’d be rhyme – to make the spots stick in the ears of our audience. It was simple, cheap, and effective. We continued the theme into a web banner campaign and other collateral materials that helped this David slay the giant that was the other unnamed ortho clinic. Well, that’s a bit dramatic. But we’re sure stole some business from them.
