Hard Rock Hotel Casino Lake Tahoe came to us looking for a campaign that could show both the daytime outdoor adventures that Lake Tahoe has in spades, as well as the nighttime thrills that Hard Rock is famous for. We came up with “Tahoe Days, Hard Rock Nights.” For the campaign, we created seasonal spots that mashed up the full-send attitude of Tahoe outdoor fun with the Hard Rock’s almost limitless apres-adventure amenities. The campaign played out across all channels, including broadcast, online video, digital, social, and pretty much anywhere you can put an ad.
