Nevada Department of Public SafetyTrucker Seat Belt Safety
Long-haul truckers are pretty independent-minded folks. Typically, they just want to be left alone to do their jobs. So, when it came to getting truckers to follow hard-to-enforce rules, like wearing safety belts, it was hard to get them to go along. Which is why NDPS came to us to create a campaign to get truckers to at least consider wearing their seat belts. We knew this was a campaign that had to reach the truckers where they are. We created a fun multi-channel campaign in trucker-speak and used a mix of traditional methods, such as radio, combined with truck stop pump toppers and window clings, and free giveaways like coffee mugs.
Long-haul truckers are pretty independent-minded folks. Typically, they just want to be left alone to do their jobs. So, when it came to getting truckers to follow hard-to-enforce rules, like wearing safety belts, it was hard to get them to go along. Which is why NDPS came to us to create a campaign to get truckers to at least consider wearing their seat belts. We knew this was a campaign that had to reach the truckers where they are. We created a fun multi-channel campaign in trucker-speak and used a mix of traditional methods, such as radio, combined with truck stop pump toppers and window clings, and free giveaways like coffee mugs.
