Renown Health"MyChart"
MyChart is a mobile app created by Renown Health that allows patients schedule appointments and tests, contact their healthcare team, and see test results. Renown was the first healthcare network in northern Nevada to launch this type of mobile app. It was going to be a gamechanger for patients, who would benefit from the convenience of being able to manage their care on their mobile device. To help Renown launch MyChart, we created a television campaign that highlighted the convenience of the app, showing how different patients might use it. We also tied this in to the “Best Medicine” campaign that Renown was running at the time, using the line “Convenience is the best medicine” to tie the messages together.
MyChart is a mobile app created by Renown Health that allows patients schedule appointments and tests, contact their healthcare team, and see test results. Renown was the first healthcare network in northern Nevada to launch this type of mobile app. It was going to be a gamechanger for patients, who would benefit from the convenience of being able to manage their care on their mobile device. To help Renown launch MyChart, we created a television campaign that highlighted the convenience of the app, showing how different patients might use it. We also tied this in to the “Best Medicine” campaign that Renown was running at the time, using the line “Convenience is the best medicine” to tie the messages together.