University Medical Center"Life Lines"
Throughout our lives, from birth and the earliest days of childhood all the way through old age, there will be times when each and every one of us will need the care that only a hospital can provide. This was the message we sent with the “Life Lines” campaign for University Medical Center in Las Vegas. Using print and broadcast television, we used the “life lines” on the palms of peoples’ hands to show that in those times in your life when you need care, UMC has been there to provide it. This approach went beyond just stating the “whats” of UMC and instead created an emotional connection with audiences, who could see the stories of themselves, their parents and their own children reflected in the messages. Ultimately, the campaign gave a unique voice to UMC’s goal to “bring quality comprehensive care to every citizen.”
Throughout our lives, from birth and the earliest days of childhood all the way through old age, there will be times when each and every one of us will need the care that only a hospital can provide. This was the message we sent with the “Life Lines” campaign for University Medical Center in Las Vegas. Using print and broadcast television, we used the “life lines” on the palms of peoples’ hands to show that in those times in your life when you need care, UMC has been there to provide it. This approach went beyond just stating the “whats” of UMC and instead created an emotional connection with audiences, who could see the stories of themselves, their parents and their own children reflected in the messages. Ultimately, the campaign gave a unique voice to UMC’s goal to “bring quality comprehensive care to every citizen.”
