Renown Health "Best Medicine"
How can sun salutations and wiener dogs keep you healthy? Renown Health set out to show our region exactly that. Over the past few years, the healthcare industry experienced a major shift. It moved from “volume to value,” where the healthcare marketplace was being redesigned from a provider-centered model to one that is more coordinated and focused on putting the patient first. Rather than seeing more heads in beds, Renown Health wanted to move toward keeping people healthy and out of the hospital. Renown Health was at the forefront of this shift by continually offering its patients, and others in the community, tips on how to live a healthier, more balanced lifestyle in order to prevent illness and disease. To do this Renown asked us to create a community wide campaign with two objectives: first, to showcase the non-traditional ways people can do little things to improve their health and wellness and second, to reinforce their position as the region’s leading healthcare network. From those two goals we created “Best Medicine.” This campaign used broadcast television, radio, outdoor and print to push people to a content-driven microsite, BestMedicineNews.org. This site was filled with articles about healthy living, with recipes, exercise tips, inspiring patient stories and other resources to promote a healthier, preventive lifestyle. There, people were also encouraged to sign up for the Best Medicine e-newsletter. After the campaign launched Renown saw a steady increase in e-newsletter subscribers with over 600,000 people each year having visited the website for more information.
How can sun salutations and wiener dogs keep you healthy? Renown Health set out to show our region exactly that. Over the past few years, the healthcare industry experienced a major shift. It moved from “volume to value,” where the healthcare marketplace was being redesigned from a provider-centered model to one that is more coordinated and focused on putting the patient first. Rather than seeing more heads in beds, Renown Health wanted to move toward keeping people healthy and out of the hospital. Renown Health was at the forefront of this shift by continually offering its patients, and others in the community, tips on how to live a healthier, more balanced lifestyle in order to prevent illness and disease. To do this Renown asked us to create a community wide campaign with two objectives: first, to showcase the non-traditional ways people can do little things to improve their health and wellness and second, to reinforce their position as the region’s leading healthcare network. From those two goals we created “Best Medicine.” This campaign used broadcast television, radio, outdoor and print to push people to a content-driven microsite, BestMedicineNews.org. This site was filled with articles about healthy living, with recipes, exercise tips, inspiring patient stories and other resources to promote a healthier, preventive lifestyle. There, people were also encouraged to sign up for the Best Medicine e-newsletter. After the campaign launched Renown saw a steady increase in e-newsletter subscribers with over 600,000 people each year having visited the website for more information.
